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You can only have your rib poked so many times, and it doesn’t seem to put you in the mood to buy things. Today’s ideal magazine cover is enticing, not arresting, aiming not for shock, but for seduction. A George Lois Esquire on today’s newsstand would be as out of place as an angry vegetarian at an all-you-can-eat steak dinner. And whatever function graphic design is supposed to serve these days, ruining your appetite doesn’t seem to be one of them.
-Michael Bierut
